An SSL certificate will encrypt all the information that is exchanged between a visitor and the server. It ensures that every packet that is transferred remains unexposed to any attacker.
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Your customers may become conscious when transactions are involved on your site. If an SSL is installed on your site, they feel safe and don’t hesitate in making transactions.
It was officially announced by Google that sites with SSL will be given priority in search engine rankings. Installing SSL on your website will serve you SEO ranking benefits.
With increased rankings, you will see a great number of audiences visiting your site. This ultimately increases the chances of increased revenue.
Browsers like Google Chrome will mark your website as ‘Not Secure’, if it is not secured with an SSL. This flag on your website can set a negative impression on your visitors.
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